Upcoming eventspast events >

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Linkedin continues to be the popular choice for serious business people. With over 550 million members in over 200countries and 175,000 new profiles being created every day, its success continues.

According to research by Linkedin, 60% of users found a new job via a mutual connection and 86% of users found a new job by networking on the site, yet 50% of clients said will avoid doing business with suppliers without a fully completed Linkedin profile. This means that more than ever, having a fully completed Linkedin profile is the minimum acceptable standard if you want to be taken seriously or find a new job.

In his popular workshop, Steve will show you how to use Linkedin effectively. He will also outline the ways that you can leverage the power of Linkedin to identify decision makers in your target companies, source new business, build a strong personal brand & present yourself powerfully to your target market as an industry opinion-former and thought-leader.

In Steve’s workshop you will learn how to:

  • Upgrade your Linkedin profile effectively
  • Create a compelling, succinct personal headline
  • Create a clear career summary statement
  • Quickly build and grow your business network
  • Source recommendations from happy clients
  • Present yourself to your target market as an opinion-former and a thought leader
  • Quickly identify target clients
  • Source new business
  • Leverage the power of Linkedin groups to build your reputation and personal brand
  • Have recruiters approach you for new opportunities
 

About the Speaker:

Steve Bruce – Linkedin Trainer/Coach & Marketing Consultant, SB Consulting

Steve is the Linkedin Trainer Marketing Consultant at SB Consulting, a Hong Kong based revenue-focused marketing consultancy. He works with growing companies that need access tosenior-level sales & marketing expertise but do not have their own marketing team.

Steve has lived in Hong Kong for over 20 years and has worked in many areas of the communication industry including some of world’s most famous advertising agencies, outdoor media vendors, publishers, advertising sales houses and online agencies.

Steve’s strategies get results and he has helped his clients to generate millions of dollars in additional revenue. Additionally, he has personally generated over HKD1.3m using Linkedin in and has taught hundreds of time poor executives just like you how to leverage the power of the platform.

www.sbconsulting.com.hk | Linkedin | twitter | facebook

   
Date 20 Sep 2018, Thur
Time 19:00 - 21:00
By Steve Bruce
From Paperclip Startup Campus
Where 3/F Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan
Price Early Bird $350, Package for 2 $650, Walk in $400 & exclusive discount for Paperclip member
 " ["post_title"]=> string(76) "LinkedIn for Business: Present Yourself as the Go-To Person in your Industry" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(75) "linkedin-for-business-present-yourself-as-the-go-to-person-in-your-industry" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2018-09-20 10:55:15" ["post_modified_gmt"]=> string(19) "2018-09-20 10:55:15" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(51) "http://papercliphk.com/?post_type=event&p=5639" ["menu_order"]=> int(0) ["post_type"]=> string(5) "event" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [1]=> object(WP_Post)#1596 (24) { ["ID"]=> int(5638) ["post_author"]=> string(1) "1" ["post_date"]=> string(19) "2018-09-11 08:40:29" ["post_date_gmt"]=> string(19) "2018-09-11 08:40:29" ["post_content"]=> string(3043) "| SIGN UP |

Talenox HR Tech Clinic (Hong Kong): Payroll, leave, 攪掂!

The Talenox HR Tech Clinic is making its return in Hong Kong this month! This time round, CEO Gordon Ng will demonstrate how a localised payroll and leave platform makes work so much easier for aspiring business owners. He'll show you how the Talenox software auto-calculates MPF and other forms of tax, as well as statutory leave and holiday presets that everyone in Hong Kong can make full use of. In addition, he'll take a few minutes to show off a shiny new integration with time-scheduling software Deputy! After that, Community Speaker Cindy Chui will speak on important HR compliance issues and employment visa matters in Hong Kong, while Xania Wong from Jobdoh will talk about the gig economy and how it can be good for business. Feel free to come on down with your laptops and questions if you need troubleshooting! Agenda: 3pm: Registration and networking 3:10pm: Updates: What's new on Talenox? 3:15pm: Live demo - how to automate and auto-calculate payroll - tax laws that apply to payroll - how to configure your leave settings once and for all 3:55pm: [Community Speaker] Ms Cindy Chui - FastLane HR 'Human Resources Compliance and Work Visa Applications & Renewals in Hong Kong' 4:30pm: [Community Speaker] Ms Xania Wong - Jobdoh ‘Tips to Optimise Productivity via Gig Workers’ 5:00pm: Q&A + Networking Event Terms & Conditions: Your email address may be shared with other Community Speakers so they can send you updates on their services. If you wish to opt out of this, please let us know by emailing us: [email protected] Photos will be taken during the event. If you do not wish to be included in the photos, please let us know beforehand. About the speakers: Cindy Chui Cindy Chui, FastLane HR, CEO Gordon Ng

Gordon Ng, Talenox, CEO

Xania Wong

Xania Wong, Jobdoh, Founder

Date 19 Sep 2018, Wed
Time 15:00 - 17:00
By Cindy Chui,  Gordon Ng & Xania Wong
From Paperclip Startup Campus
Where 3/F Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan
Price FREE
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Francesco has lived in Asia-Pacific for 6 years and in 2017 has co- founded the digital agency “Digital Nomads Hong Kong” which has become official Google Partner. In addition to that in May 2018 he started a new company focused on product management and innovation, Materia , with another ex-Googler.

   
Date 18 Sep 2018, Tue
Time 19:00 - 20:30
By Francesco Bonafine
From Paperclip Startup Campus
Where 3/F Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan
Price Early Bird $300, Package for 2 $550, Walk in $350, Paperclip Member $250
 " ["post_title"]=> string(90) "Ecommerce Conversions: Google Ads Remarketing Best Practices and Shopping Campaigns Set-Up" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(89) "ecommerce-conversions-google-ads-remarketing-best-practices-and-shopping-campaigns-set-up" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2018-09-18 11:06:42" ["post_modified_gmt"]=> string(19) "2018-09-18 11:06:42" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(51) "http://papercliphk.com/?post_type=event&p=5630" ["menu_order"]=> int(0) ["post_type"]=> string(5) "event" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [3]=> object(WP_Post)#1577 (24) { ["ID"]=> int(5616) ["post_author"]=> string(1) "1" ["post_date"]=> string(19) "2018-09-06 04:32:56" ["post_date_gmt"]=> string(19) "2018-09-06 04:32:56" ["post_content"]=> string(4046) "| SIGN UP | [Students are required to complete Part I workshop before this workshop.] Instagram is a key visual marketing tool for brands, yet with all its features is your business utilizing the app with an optimum strategy? Did you know that out of Instagram’s 1 billion users, 80% of its users follow at least one business, and 60% of users discover new products on the platform? It also boasts over 25 million business profiles, making it a competitive platform for businesses to capture and convert leads. Join us for an interactive series of workshops with photographer and social media marketer Tracy Wong. The workshops will help you understand what makes an attractive Instagram profile and master strategies on hashtags, stories, and other features. In an intimate classroom setting, attendees will come up with solutions together for each other, no matter their business type. Maximum class size: 25 people In Tracy’s workshops you’ll learn to:
  • Create and curate beautiful content for your Instagram profile
  • Make engaging Instagram stories
  • Process your content for a consistent look
  • Target new customers organically
  • Keep your hashtags effective and organized
  • Engage with influencers
  • Apply your new insights then discuss with the class on your learnings
Format of the 2-part workshop series: [Oct 10] Part I: 45 mins presentation 30 mins group discussions 15 mins Q&A [Oct 24] Part II: 30 mins sharing 30 mins group discussions 15 mins conclusion presentation 15 mins Q&A

About the speaker:

Tracy Wong is a photographer who has a knack for visual storytelling. Born and raised in Hong Kong and educated in California, she has made her mark as a lifestyle and commercial photographer to capture life’s beautiful moments. She also works as a social media influencer and consultant with a focus on authentic and unique narratives. With over 44,000 followers as @tracywongphoto on Instagram, Tracy has worked around the world for brands such as Marriott International, HSBC, Hong Kong Tourism Board, and Canon Hong Kong.

Website Instagram | Facebook | Linkedin |

   
Date 10 Oct 2018, Wed
Time 19:30 - 21:00
By Tracy Wong
From Paperclip Startup Campus
Where 3/F Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan
Price Early Bird $300, Walk in $350 & exclusive discount for Paperclip member
" ["post_title"]=> string(43) "Instagram Strategy Deep Dive Workshops (II)" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(41) "instagram-strategy-deep-dive-workshops-ii" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2018-09-20 10:55:54" ["post_modified_gmt"]=> string(19) "2018-09-20 10:55:54" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(51) "http://papercliphk.com/?post_type=event&p=5616" ["menu_order"]=> int(0) ["post_type"]=> string(5) "event" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [4]=> object(WP_Post)#1576 (24) { ["ID"]=> int(5614) ["post_author"]=> string(1) "1" ["post_date"]=> string(19) "2018-09-06 04:03:09" ["post_date_gmt"]=> string(19) "2018-09-06 04:03:09" ["post_content"]=> string(3940) "| SIGN UP | [Check out Part (II) here.] Instagram is a key visual marketing tool for brands, yet with all its features is your business utilizing the app with an optimum strategy? Did you know that out of Instagram’s 1 billion users, 80% of its users follow at least one business, and 60% of users discover new products on the platform? It also boasts over 25 million business profiles, making it a competitive platform for businesses to capture and convert leads. Join us for an interactive series of workshops with photographer and social media marketer Tracy Wong. The workshops will help you understand what makes an attractive Instagram profile and master strategies on hashtags, stories, and other features. In an intimate classroom setting, attendees will come up with solutions together for each other, no matter their business type. Maximum class size: 25 people In Tracy’s workshops you’ll learn to:
  • Create and curate beautiful content for your Instagram profile
  • Make engaging Instagram stories
  • Process your content for a consistent look
  • Target new customers organically
  • Keep your hashtags effective and organized
  • Engage with influencers
  • Apply your new insights then discuss with the class on your learnings
Format of the 2-part workshop series: [Oct 10] Part I: 45 mins presentation 30 mins group discussions 15 mins Q&A [Oct 24] Part II: 30 mins sharing 30 mins group discussions 15 mins conclusion presentation 15 mins Q&A

About the speaker:

Tracy Wong is a photographer who has a knack for visual storytelling. Born and raised in Hong Kong and educated in California, she has made her mark as a lifestyle and commercial photographer to capture life’s beautiful moments. She also works as a social media influencer and consultant with a focus on authentic and unique narratives. With over 44,000 followers as @tracywongphoto on Instagram, Tracy has worked around the world for brands such as Marriott International, HSBC, Hong Kong Tourism Board, and Canon Hong Kong.

Website Instagram | Facebook | Linkedin |

   
Date 10 Oct 2018, Wed
Time 19:30 - 21:00
By Tracy Wong
From Paperclip Startup Campus
Where 3/F Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan
Price Early Bird $300, Walk in $350 & exclusive discount for Paperclip member
" ["post_title"]=> string(42) "Instagram Strategy Deep Dive Workshops (I)" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(40) "instagram-strategy-deep-dive-workshops-i" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2018-09-20 10:55:41" ["post_modified_gmt"]=> string(19) "2018-09-20 10:55:41" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(51) "http://papercliphk.com/?post_type=event&p=5614" ["menu_order"]=> int(0) ["post_type"]=> string(5) "event" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [5]=> object(WP_Post)#1575 (24) { ["ID"]=> int(5595) ["post_author"]=> string(1) "1" ["post_date"]=> string(19) "2018-09-04 03:37:14" ["post_date_gmt"]=> string(19) "2018-09-04 03:37:14" ["post_content"]=> string(3760) "| SIGN UP | According to a report made by Hootsuite and We Are Social on the 2018 Eastern Asia internet trends, there are 5.8 million Facebook active users in Hong Kong. Each of them spend at least 2 hours every day on the social network. Facebook has also recently launched "Watch" in Hong Kong, its streaming video service which has more than 50 million users in US. Soon "Watch" will become one of the main social channels available to advertisers. Content: When you start an advertising campaign in Facebook it's important to set up the right tracking system to measure and analyse the results. In this course we will have a deeper look at "Facebook Pixel" and the right way of defining the "Events". We will also discuss which campaign type you should use to reach your objectives and how to create the right audience specifically tailored around your targets. Last but not least we will spend time in understanding how to test the different ads creatives in order to improve performance and conversions. Businesses which applied this structured approach to their Facebook Ads campaigns have seen an increase of a minimum of 35%* of online leads and 25%* of monthly revenue coming from the social network. *Digital Nomads portfolio data What you will learn: - How to structure your first Facebook Ads campaign depending on your final objective (traffic vs direct response) - What is Facebook Pixel and why it is so important to track the success of your campaign - Create an Event and use it for your conversions campaigns - Which elements to take in consideration when creating an audience - How to test efficiently different Ads creatives Who should attend: - Businesses that are planning to start their first Facebook Ads campaign - Advertisers who have started their first Facebook Ads campaign with poor results About the speaker: Francesco has more than 11 years of working experience in IT and Online Business, who has worked in IBM, Google and other companies, leading the incubator-oriented enterprises to develop market strategies to promote corporate profits. Francesco can be fairly defined a digital marketing guru, he has 7 years of experience in SEM/SEO/Online Advertising and Sales with Google.

Francesco has lived in Asia-Pacific for 6 years and in 2017 has co- founded the digital agency “Digital Nomads Hong Kong” which has become official Google Partner. In addition to that in May 2018 he started a new company focused on product management and innovation, Materia , with another ex-Googler.

   
Date 9 Oct 2018, Tue
Time 19:00 - 20:30
By Francesco Bonafine
From Paperclip Startup Campus
Where 3/F Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan
Price Early Bird $300, Package for 2 $550, Walk in $350, Paperclip Member $250
 " ["post_title"]=> string(34) "Facebook Ads Set-Up Best Practices" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(34) "facebook-ads-set-up-best-practices" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2018-09-07 06:18:01" ["post_modified_gmt"]=> string(19) "2018-09-07 06:18:01" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(51) "http://papercliphk.com/?post_type=event&p=5595" ["menu_order"]=> int(0) ["post_type"]=> string(5) "event" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [6]=> object(WP_Post)#1574 (24) { ["ID"]=> int(5586) ["post_author"]=> string(1) "1" ["post_date"]=> string(19) "2018-09-03 10:47:50" ["post_date_gmt"]=> string(19) "2018-09-03 10:47:50" ["post_content"]=> string(3855) "| SIGN UP | According to a report made by Hootsuite and We Are Social on the 2018 Eastern Asia internet trends, Google remains the most important web directory in Hong Kong with more than 74 million of monthly page views and in many countries around the world it's the preferred search engine. Knowing how to run a successful Google Ads campaign and how to optimise it is key to reach your online success and grow your clients' portfolio. Join the "Advanced tools for Google Ads conversions optimization" workshop and get to know the tools to fine tune the performance of your online campaigns. We will have a look at the different attribution models available and the automatic bidding options that you can use to maximise the ROI of your campaigns. Other than the available tools for Google Ads the course will give you an overview on how to properly set-up Google Analytics and, through an accurate reporting and use of data, get the most out of every dollar of ad spend. Businesses that have applied the best practices of this course to their campaigns have seen their online conversions increase to a minimum of 30%* more on a monthly basis. *Digital Nomads portfolio data What you will learn: - How to use and choose the different attribution models available for Google Ads - How to choose the most appropriate automated bidding system for your campaign - Which Google Analytics reports can help you to improve your conversions - How to read properly the Google Analytics data at your disposal - Make the right changes to your campaigns after the Google Analytics data analysis - Increase the conversions coming from your Google Ads Who Should Attend: - Businesses that are already advertising with Google Ads and want to improve their conversions - E-commerces that want to increase the results of their online campaigns About the speaker: Francesco has more than 11 years of working experience in IT and Online Business, who has worked in IBM, Google and other companies, leading the incubator-oriented enterprises to develop market strategies to promote corporate profits. Francesco can be fairly defined a digital marketing guru, he has 7 years of experience in SEM/SEO/Online Advertising and Sales with Google.

Francesco has lived in Asia-Pacific for 6 years and in 2017 has co- founded the digital agency “Digital Nomads Hong Kong” which has become official Google Partner. In addition to that in May 2018 he started a new company focused on product management and innovation, Materia , with another ex-Googler.

   
Date 9 Oct 2018, Tue
Time 19:00 - 20:30
By Francesco Bonafine
From Paperclip Startup Campus
Where 3/F Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan
Price Early Bird $300, Package for 2 $550, Walk in $350, Paperclip Member $250
 " ["post_title"]=> string(54) "Advanced Tools For Google Ads Conversions Optimisation" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(54) "advanced-tools-for-google-ads-conversions-optimisation" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2018-09-20 10:55:29" ["post_modified_gmt"]=> string(19) "2018-09-20 10:55:29" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(51) "http://papercliphk.com/?post_type=event&p=5586" ["menu_order"]=> int(0) ["post_type"]=> string(5) "event" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [7]=> object(WP_Post)#1573 (24) { ["ID"]=> int(5584) ["post_author"]=> string(1) "1" ["post_date"]=> string(19) "2018-09-03 09:05:16" ["post_date_gmt"]=> string(19) "2018-09-03 09:05:16" ["post_content"]=> string(4525) "| SIGN UP | Use Linkedin to source new leads, identify target clients and generate new business. Generate new business using Linkedin Linkedin has over 560 million members in over 200 countries and offers unparalleled access to decision makers in any target company. You may have already upgraded your Linkedin profile, but now what? You are now showing up in searches, people are connecting to you, but you want use Linkedin to find new clients & source new business. In workshop number 4 in his ‘Linkedin for Business’ series, Steve will show you how to really use the power of Linkedin to identify decision makers & find new business in your target companies. In Steve’s Presentation, you will learn:
  • The strategies he has used to make over HKD1.5m+ using Linkedin
  • How to quickly identify and connect with any decision maker at any target client
  • What Social Selling is and why you need it
  • Why social sellers are outselling their competitors by almost 80%
  • How to source new business using Linkedin
  • How to leverage the power of Linkedin groups to source new business
  • The daily activities you need to do to find new business using Linkedin
Who Should Attend?
  • Business owners
  • Salespeople
  • Marketing Directors/Managers
  • Senior Executives

About the Speaker:

Steve Bruce – Linkedin Trainer/Coach & Marketing Consultant, SB Consulting

Steve is the Linkedin Trainer Marketing Consultant at SB Consulting, a Hong Kong based revenue-focused marketing consultancy. He works with growing companies that need access tosenior-level sales & marketing expertise but do not have their own marketing team.

Steve has lived in Hong Kong for over 20 years and has worked in many areas of the communication industry including some of world’s most famous advertising agencies, outdoor media vendors, publishers, advertising sales houses and online agencies.

Steve’s strategies get results and he has helped his clients to generate millions of dollars in additional revenue. Additionally, he has personally generated over HKD1.3m using Linkedin in and has taught hundreds of time poor executives just like you how to leverage the power of the platform.

www.sbconsulting.com.hk | Linkedin | twitter | facebook

   
Date 22 Nov 2018, Thur
Time 19:00 - 21:00
By Steve Bruce
From Paperclip Startup Campus
Where 3/F Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan
Price Early Bird $350, Package for 2 $650, Walk in $400 & exclusive discount for Paperclip member
" ["post_title"]=> string(63) "LinkedIn for Business: Source New Business using Social Selling" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(62) "linkedin-for-business-source-new-business-using-social-selling" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2018-09-07 06:18:11" ["post_modified_gmt"]=> string(19) "2018-09-07 06:18:11" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(51) "http://papercliphk.com/?post_type=event&p=5584" ["menu_order"]=> int(0) ["post_type"]=> string(5) "event" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [8]=> object(WP_Post)#1572 (24) { ["ID"]=> int(5583) ["post_author"]=> string(1) "1" ["post_date"]=> string(19) "2018-09-03 08:59:28" ["post_date_gmt"]=> string(19) "2018-09-03 08:59:28" ["post_content"]=> string(4610) "| SIGN UP | These days, it is often the strong personal brands within a company that add the most value to a corporate brand. Having a strong personal brand and professional reputation will earn you more money as you can charge higher fees or salary, attract better business opportunities and more clients with less work. You will also get more referrals, even from those who may not yet have even done business with you themselves. Like it or not, these days, you are whoever GOOGLE says you are. The only way your target client or network you wish to influence will know what you have done, or are doing now, is if you tell them. With 550m users worldwide & 1.4m users in Hong Kong, Linkedin has taken ownership of the personal branding & thought leadership space and offers an effective way to promote yourself to your target market as an industry expert. I will show you how to use LinkedIn to build your personal brand, present yourself to your target network as a thought leader, opinion former & key person of influence. At my workshop you will learn:
  • What is personal branding?
  • What is thought leadership?
  • What are the different types of thought leadership?
  • How to become a thought leader in your industry
  • How to build your own personal brand using Linkedin
  • How to create a profile of yourself as an industry authority online & offline
Who should attend?
  • Senior executives
  • Marketing Directors / Managers
  • Business owners
  • Salespeople
  • Job Seekers
 

About the Speaker:

Steve Bruce – Linkedin Trainer/Coach & Marketing Consultant, SB Consulting

Steve is the Linkedin Trainer Marketing Consultant at SB Consulting, a Hong Kong based revenue-focused marketing consultancy. He works with growing companies that need access tosenior-level sales & marketing expertise but do not have their own marketing team.

Steve has lived in Hong Kong for over 20 years and has worked in many areas of the communication industry including some of world’s most famous advertising agencies, outdoor media vendors, publishers, advertising sales houses and online agencies.

Steve’s strategies get results and he has helped his clients to generate millions of dollars in additional revenue. Additionally, he has personally generated over HKD1.3m using Linkedin in and has taught hundreds of time poor executives just like you how to leverage the power of the platform.

www.sbconsulting.com.hk | Linkedin | twitter | facebook

   
Date 25 Oct 2018, Thur
Time 19:00 - 21:00
By Steve Bruce
From Paperclip Startup Campus
Where 3/F Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan
Price Early Bird $350, Package for 2 $650, Walk in $400 & exclusive discount for Paperclip member
" ["post_title"]=> string(39) "Build your Personal Brand With LinkedIn" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(39) "build-your-personal-brand-with-linkedin" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2018-09-07 06:17:54" ["post_modified_gmt"]=> string(19) "2018-09-07 06:17:54" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(51) "http://papercliphk.com/?post_type=event&p=5583" ["menu_order"]=> int(0) ["post_type"]=> string(5) "event" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [9]=> object(WP_Post)#1277 (24) { ["ID"]=> int(5570) ["post_author"]=> string(1) "1" ["post_date"]=> string(19) "2018-08-27 04:43:40" ["post_date_gmt"]=> string(19) "2018-08-27 04:43:40" ["post_content"]=> string(3210) "| SIGN UP | It is impossible for startups to understand and know how to solve all difficulties they encounter. Mentor clinics are 1 on 1 high level interactions between mentors and entrepreneurs, with topics that focus on: Business Model design, HR, Legal, Fundraising, Supply chain, etc.. The Mentor clinics aim to provide a private, interactive session for mentors to share their experience and advise startups, in their areas of expertise. Topic: Creating your App or Website You are creating a new product or business. It requires a mobile app or web app to deliver your service. What exactly do you need to build? How to choose the right features? And how to choose who will help you? Hire full time developer and/or designer in your team, or hire an external agency? This 45 mins 1-1 helps you understand and plan your next steps. You will walk away with a sound plan for creating the technology your company needs. Rundown Timeslot (1) 2:00 pm – 2:45 pm Timeslot (2) 2:45 pm – 3:30 pm Timeslot (3) 3:30 pm – 4:15 pm Timeslot (4) 4:15 pm – 5:00 pm Criteria of applicant: -   Open to public, but startups will get priority. -   Applicants will need to fill in an application form after choosing the session on the registration page. -   For people who register early online, fee will be only HKD 200 / session. -   For walk-in, fee will be HKD 250 / session and only be accepted when the session is not booked. -   Mentee will be expected to give feedback after the sessions -   If you are interested in joining our next session, please let us know at [email protected] For more detail, please check What is Mentor Clinic below: http://papercliphk.com/en/news/academy/mentor-clinic   About the Mentor: Andrea Livotto, Director at Clarity, Co-Director at Founder Institute, Hong Kong
Date 7 Sep 2018, Fri
Time 14:00 - 17:00
By Andrea Livotto
From Paperclip Startup Campus
Where 3/F Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan
Price Members: FREE, Non-Members: HKD 200, Walk-in: HKD 250 (*Community Discount Code Not-Applicable)
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Linkedin continues to be the popular choice for serious business people. With over 550 million members in over 200countries and 175,000 new profiles being created every day, its success continues.

According to research by Linkedin, 60% of users found a new job via a mutual connection and 86% of users found a new job by networking on the site, yet 50% of clients said will avoid doing business with suppliers without a fully completed Linkedin profile. This means that more than ever, having a fully completed Linkedin profile is the minimum acceptable standard if you want to be taken seriously or find a new job.

In his popular workshop, Steve will show you how to use Linkedin effectively. He will also outline the ways that you can leverage the power of Linkedin to identify decision makers in your target companies, source new business, build a strong personal brand & present yourself powerfully to your target market as an industry opinion-former and thought-leader.

In Steve’s workshop you will learn how to:

  • Upgrade your Linkedin profile effectively
  • Create a compelling, succinct personal headline
  • Create a clear career summary statement
  • Quickly build and grow your business network
  • Source recommendations from happy clients
  • Present yourself to your target market as an opinion-former and a thought leader
  • Quickly identify target clients
  • Source new business
  • Leverage the power of Linkedin groups to build your reputation and personal brand
  • Have recruiters approach you for new opportunities
 

About the Speaker:

Steve Bruce – Linkedin Trainer/Coach & Marketing Consultant, SB Consulting

Steve is the Linkedin Trainer Marketing Consultant at SB Consulting, a Hong Kong based revenue-focused marketing consultancy. He works with growing companies that need access tosenior-level sales & marketing expertise but do not have their own marketing team.

Steve has lived in Hong Kong for over 20 years and has worked in many areas of the communication industry including some of world’s most famous advertising agencies, outdoor media vendors, publishers, advertising sales houses and online agencies.

Steve’s strategies get results and he has helped his clients to generate millions of dollars in additional revenue. Additionally, he has personally generated over HKD1.3m using Linkedin in and has taught hundreds of time poor executives just like you how to leverage the power of the platform.

www.sbconsulting.com.hk | Linkedin | twitter | facebook

   
Date 20 Sep 2018, Thur
Time 19:00 - 21:00
By Steve Bruce
From Paperclip Startup Campus
Where 3/F Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan
Price Early Bird $350, Package for 2 $650, Walk in $400 & exclusive discount for Paperclip member
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