Public Relations (PR) is a great way to get the word out about your product to potential buyers, investors and partners. It’s a top of funnel play and a credibility builder—third party earned media coverage is consistently rated among the most trusted sources. The trouble is, PR is a risky, resource-intensive channel with no guarantees.
Proper Propaganda, a North American PR agency with a strong understanding of the start-up reality, will share their secrets to running a successful media relations campaign, from positioning your product to targeting the right journalists, to conducting outreach.
About the Speaker:
Allison Aitken, Managing Partner at Proper Propaganda
|Time||18:30 – 19:30|
|From||Paperclip Startup Campus|
|Where||3/F Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan|