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These days, it is often the strong personal brands within a company that add the most value to a corporate brand. Having a strong personal brand and professional reputation will earn you more money as you can charge higher fees or salary, attract better business opportunities and more clients with less work. You will also get more referrals, even from those who may not yet have even done business with you themselves.

Like it or not, these days, you are whoever GOOGLE says you are. The only way your target client or network you wish to influence will know what you have done, or are doing now, is if you tell them.

With 550m users worldwide & 1.4m users in Hong Kong, Linkedin has taken ownership of the personal branding & thought leadership space and offers an effective way to promote yourself to your target market as an industry expert.

I will show you how to use LinkedIn to build your personal brand, present yourself to your target network as a thought leader, opinion former & key person of influence.

At my workshop you will learn:

• What is personal branding?
• What is thought leadership?
• What are the different types of thought leadership?
• How to become a thought leader in your industry
• How to build your own personal brand using Linkedin
• How to create a profile of yourself as an industry authority online & offline

Who should attend?

• Senior executives
• Marketing Directors / Managers
• Business owners
• Salespeople
• Job Seekers

About the Speaker:

Steve Bruce – Linkedin Trainer/Coach & Marketing Consultant, SB Consulting

Steve is the Linkedin Trainer & Marketing Consultant at SB Consulting, a Hong Kong based revenue–focused marketing consultancy. He works with growing companies that need access tosenior-level sales & marketing expertise but do not have their own marketing team.

Steve has lived in Hong Kong for over 20 years and has worked in many areas of the communication industry including some of world’s most famous advertising agencies, outdoor media vendors, publishers, advertising sales houses and online agencies.

Steve’s strategies get results and he has helped his clients to generate millions of dollars in additional revenue. Additionally, he has personally generated over HKD1.3m using Linkedin in and has taught hundreds of time poor executives just like you how to leverage the power of the platform.

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