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Events, workshops and more

19 Nov 2018, Mon 07:30 PM - 09:00 PM

Instagram Strategy Deep Dive Workshop: Stories, Followers, and Influencers


Instagram is a key visual marketing tool for brands, yet with all its features is your business utilizing the app with an optimum strategy? Did you know that out of Instagram’s 1 billion users, 80% of its users follow at least one business, and 60% of users discover new products on the platform? It also boasts over 25 million business profiles, making it a competitive platform for businesses to capture and convert leads.

In this interactive marketing workshop, photographer and social media consultant Tracy Wong will focus on strategies around creating Instagram Stories, growing your audience through organic means and through influencers. In an intimate classroom setting, attendees will come up with solutions together for each other, no matter their business type.

In this workshop you’ll learn to:

  • Create engaging Instagram stories
  • Grow your audience organically
  • Encourage user-generated content
  • Engage with influencers
  • Enjoy a lively discussion with the class on your learnings

Format of the workshop:

  • 30 mins sharing & group discussions
  • 45 mins interactive presentation
  • 15 mins Q&A

About the speaker:

Tracy Wong is a photographer who has a knack for visual storytelling. Born and raised in Hong Kong and educated in California, she has made her mark as a lifestyle and commercial photographer to capture life’s beautiful moments. She also works as a social media influencer and consultant with a focus on authentic and unique narratives. With over 44,000 followers as @tracywongphoto on Instagram, Tracy has worked around the world for brands such as Marriott International, HSBC, Hong Kong Tourism Board, and Canon Hong Kong.

Website Instagram | Facebook | Linkedin |



Date 10 Oct 2018, Wed
Time 19:30 – 21:00
By Tracy Wong
From Paperclip Startup Campus
Where 3/F Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan
Price Early Bird $300, Walk in $350 & exclusive discount for Paperclip member