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Events, workshops and more

10 Oct 2018, Wed 07:30 PM - 09:00 PM

Instagram Strategy Deep Dive Workshops (I)


[Check out Part (II) here.]

Instagram is a key visual marketing tool for brands, yet with all its features is your business utilizing the app with an optimum strategy? Did you know that out of Instagram’s 1 billion users, 80% of its users follow at least one business, and 60% of users discover new products on the platform? It also boasts over 25 million business profiles, making it a competitive platform for businesses to capture and convert leads.

Join us for an interactive series of workshops with photographer and social media marketer Tracy Wong. The workshops will help you understand what makes an attractive Instagram profile and master strategies on hashtags, stories, and other features. In an intimate classroom setting, attendees will come up with solutions together for each other, no matter their business type.

Maximum class size: 25 people

In Tracy’s workshops you’ll learn to:

  • Create and curate beautiful content for your Instagram profile
  • Make engaging Instagram stories
  • Process your content for a consistent look
  • Target new customers organically
  • Keep your hashtags effective and organized
  • Engage with influencers
  • Apply your new insights then discuss with the class on your learnings

Format of the 2-part workshop series:

[Oct 10] Part I:

45 mins presentation

30 mins group discussions

15 mins Q&A

[Oct 24] Part II:

30 mins sharing

30 mins group discussions

15 mins conclusion presentation

15 mins Q&A

About the speaker:

Tracy Wong is a photographer who has a knack for visual storytelling. Born and raised in Hong Kong and educated in California, she has made her mark as a lifestyle and commercial photographer to capture life’s beautiful moments. She also works as a social media influencer and consultant with a focus on authentic and unique narratives. With over 44,000 followers as @tracywongphoto on Instagram, Tracy has worked around the world for brands such as Marriott International, HSBC, Hong Kong Tourism Board, and Canon Hong Kong.

Website Instagram | Facebook | Linkedin |



Date 10 Oct 2018, Wed
Time 19:30 – 21:00
By Tracy Wong
From Paperclip Startup Campus
Where 3/F Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan
Price Early Bird $300, Walk in $350 & exclusive discount for Paperclip member